EAST POP WEST Red Gallery presents a selection of the best East London art and design collectives & directives. EAST POP WEST is a celebration of contemporary creative collaborations, during a three- day event at the recently vacated 20,000 sq ft former Innocent Smoothies headquarters, which provides a rare chance for West London to engage directly with East London’s artists and designers – to make an investment and be part of the first EAST POP venture.
This event looks to bring some of the best from the most eclectic art scene around to the people of West London, to inspire, and demonstrate just why so much hype has been built up about one area.
A wide range of works including painting, sculpture, graphic art & illustration will be on sale and the event will include site-specific installations, films, live performances, food & drink and creative activities in the children’s art area.
Already with plans to take EAST POP WEST all over the world including to Berlin, Edinburgh Festival, Poland and Prague, West London is the first destination that will get to discover the vision.
Shoreditch has a rich cultural heritage and over the last three decades it’s become a hub for the arts, in particular the burgeoning street art scene. During the 1960s slum clearances left Shoreditch riddled with derelict buildings. Artists in the 80’s and 90’s with an indomitable pioneering spirit turned warehouses into studios, clubs and galleries, transforming the district into the thriving, influential creative community it is today.
In recent years the walls of East London have become a continuously evolving self-curated gallery of commercially successful street artists including Banksy, Roa and Shepard Fairey. Meanwhile, behind these walls younger rawer talent has been forming collectives to produce exhibitions, live art events, products and publications. The result is a rich and exciting union of hand -crafted media and digital technologies.